Apple yesterday announced an important development in their product (and therefore) customer lifecycle.  The iphone 4S.

Everyone was expecting an iphone 5.  The Daily Mail issued a tweet referencing iphone 5 (which was widely abused on twitter - stupid Daily Mail - they said).

But, is the iphone 4S actually an iphone 5 or are Apple doing the old trick usually used by car manufactures with the special editions versions (usually in the last year of a specific chassis).

Here is the iphone history as I see it.

iphone 1 - actually iphone 3G

iphone 2 - actually iphone 3GS

iphone 3 - actually iphone 4

iphone 4 - actually iphone 4S

No idea why iphone started from model 3 - perhaps down to it’s ipod touch roots? Anyway, based on the above the iphone 5 should have been an iphone 4 in the first place, and the iphone 5 will actually be an iphone 5 (hooray!).  So I am glad I have cleared that up.  See you in the queue at the Apple store (the home of people that say - yeah yeah cool)